Trivera Technologies
“We want to leave the cold & corporate feeling behind and create a site that feels fresh, modern and cater to a human-first focus.”
Complete Website Overhaul
Turning complexity into clarity.
When I joined Trivera, I was hired as a social media designer. Not long after, the leadership team began discussing a full website overhaul. The existing site felt cold, corporate, and overwhelming — especially for a training company with a massive course catalog and complex scheduling structure.
I asked if I could propose a direction.
Within two days, I presented a full concept. The direction was approved, and I stepped into leading the redesign.
The Challenge
Trivera is an instructor-led technology training company with hundreds of courses, layered tagging systems, and a public schedule filled with overlapping dates, delivery formats, and technical information.
The old site struggled to organize that complexity in a way that felt intuitive. Users had to work to find what they needed.
The goal was simple in theory, but ambitious in execution:
Create a warmer, human-first experience — without losing the depth and structure required to support a large, data-heavy catalog.
Built From Scratch
Every page was wireframed manually.
Every layout was designed intentionally.
No templates. No drag-and-drop shortcuts.
I developed a comprehensive brand sheet to guide typography, color, spacing, and component consistency. The system was built to feel modern, approachable, and human — aligning with Trivera’s instructor-led philosophy.
The work involved:
Manual wireframing
Custom UI component design
Iterative feedback rounds with stakeholders
Collaboration with developers to ensure design integrity
Testing flows to improve usability
The result is a site that feels cohesive because it was built as a system, not assembled from parts.
My Role
I led the full website redesign and rebuild from concept to launch.
This included:
Reworking the site architecture and navigation
Simplifying course browsing and tagging systems
Organizing the public schedule into a clear, usable format
Establishing a refreshed visual direction
Writing and refining website copy
Managing external vendors and overseeing coding implementation
Coordinating with executives, technical instructors, and sales to align messaging
Presenting strategic updates and design concepts to leadership
While I was the sole designer, this was not a siloed effort. I worked closely with developers and stakeholders across departments to translate business needs into thoughtful design decisions.
Messaging & Media
Beyond design, I wrote and refined much of the website copy to ensure clarity and consistency. I also developed the company’s updated slogan to better reflect its instructor-led, experience-driven approach.
To support the site, I produced all website videos — including graphic design, voiceover recording, editing, and publishing to YouTube. This helped create a more dynamic and approachable digital presence.
Information Architecture & The Schedule Problem
The most complex piece of the redesign was organizing hundreds of courses and a public schedule filled with layered dates, formats, and registration logic.
The challenge wasn’t just aesthetic — it was structural.
The system needed to:
Make large amounts of information scannable
Clarify what each course offered
Present multiple date options cleanly
Reduce friction in browsing and registration
Feel inviting rather than overwhelming
This required careful hierarchy, consistent tagging logic, and a structure that could scale as new courses were added.
The goal was always clarity first, design second.
Experience is Everything
✴
Experience is Everything ✴
Always Give It a Purpose
More than Just a ‘Pretty Website’…
Social, Events & Brand Expansion
Design & Branding
Adobe Illustrator
Adobe Photoshop
Adobe XD
Canva (for scaled social workflows)
Web & Development
WordPress (Gutenberg)
SEO coordination
Developer collaboration
& vendor management
Content & Media
Adobe Premiere Pro
YouTube publishing
Voiceover production
In parallel, I built Trivera’s active social presence from the ground up.
When I started, LinkedIn and YouTube accounts existed but were inactive. As the sole designer and project manager, I created the visual direction for social, developed posting strategy, designed all graphics and video assets, wrote captions, scheduled content, and managed engagement.
Alongside digital presence, I led the design and production of event collateral — posters, banners, brochures, tablecloths, and conference materials — ensuring every physical touchpoint reflected the updated brand system. I coordinated print vendors and oversaw production to maintain quality and cohesion.
Across web, social, and events, the goal was the same: a unified brand experience.
The Outcome
The redesigned site feels modern, human, and structured — a platform that supports complexity without feeling heavy.
More importantly, it reflects Trivera’s mission: learning that feels guided, practical, and experience-led rather than transactional.
What began as a website refresh evolved into a full brand transformation — spanning digital experience, messaging, media, and real-world presence.
Tools & Collaboration
Marketing & Scheduling
LinkedIn
YouTube
TikTok
Content scheduling platforms
Analytics tracking
Project Coordination
Cross-department collaboration
Executive presentations
Vendor oversight