Social Templates
A clean, hierarchy-focused layout, designed to clearly communicate tiered pricing while preserving brand elegance. This template balances transparency and guiding the viewer through offerings without overwhelming them.
Logo Creation, Social Identity & Content System for a Boutique Pilates Studio.
re-FORM. is a conceptual social rebrand for a boutique Pilates studio focused on precision, alignment, and intentional movement. The project explores how a clean, minimal identity can translate into a cohesive, scalable Instagram presence through structured templates and typographic hierarchy.
Brand Foundation
The identity system was designed with scalability in mind, allowing the brand to maintain visual consistency across promotional content, educational posts, and community-driven storytelling.
Content Rhythm Strategy
The content system was built around intentional alternation: text-forward assets for conversion and education, paired with image-led posts for brand storytelling and visual breathing room. This structure supports both performance and aesthetic longevity.
Primary Brand Conversion
Lifestyle Engagement
A social media trend post, designed to increase social engagement and brand relatability. This template blends lifestyle imagery with playful copy to humanize the brand while maintaining a refined visual identity.
Membership Pricing
Campaign Activation
A limited-time promotional campaign template designed to drive new member acquisition. The layout emphasizes urgency and exclusivity while maintaining visual softness aligned with the brand's wellness positioning.
A core promotional asset highlighting the studio’s entry-point offer. Designed to function as a high-impact conversion driver across social, email, and paid campaigns, while reinforcing brand tone and visual consistency.